COAST

COAST 2026 serves as the grand finale to the six week World Cup activation series. This is a massive open street takeover that transforms Santa Monica into a giant pedestrian festival. Spanning from the Promenade and LA Metro stations across to Ocean Avenue, Colorado, Arizona, and the iconic Pier, the entire city comes together for one final celebration. This is the ultimate conclusion to the tournament energy, bringing the community into the streets for an unforgettable day of music, food, and culture.

‍

What to Expect

• A complete open street takeover spanning the heart of the city

• The grand conclusion to six weeks of international World Cup celebration

• Live art installations and immersive visual performances throughout the streets

• Family friendly activities and interactive zones across multiple city blocks

• High energy atmosphere celebrating the global spirit of Santa Monica
• A massive fleet of food trucks offering a wide range of global flavors
• Expansive beer gardens and social zones for all day connection
• The largest community festival of the year in a pedestrian focused setting

‍

AJA will be pouring both at the Tasting Room & on the 3rd Street Promenade! Come visit us here.